After the update of Google’s algorithm for increasing emphasis on the mobile responsiveness of websites, there have been a lot of changes going on in Google’s SERP and hence to traffic response to business websites. This algorithm was named “mobile-geddon”.
Webmasters and business owners are now following this algorithm. I want to emphasize here that there is a slight difference in the search results of Mobile devices and Desktops. When you search on mobile then mobile responsive websites will come first. So it is considered a major factor for ranking a website in search engines. Let’s take a look at mobile users’ stats in the current era. Approx. 80% of Internet users own a smartphone.
Website access from Mobile devices has surpassed website access from Desktops.
All this implies that making a responsive website is very important for every business that can generate Business through organic search. If you ignore this, you will end up losing a major chunk of your online business. This can affect your business revenue.
So coming to the topic, below are the most important ranking factors while developing a mobile website.
The content of the mobile website should be read easily without doing zoom in and zooming out. People are always in hurry and they want the results in a short time. So they don’t have time to look deeply inside the web pages. Using images with content is always the best idea to enhance the quality of the content. Always use responsive high-quality images with proper placement. A mobile website should have less number of web pages and serves only quality.
If you also want to make money by putting ads on the website then it's okay but doesn’t use too many ads. This will ruin the user’s experience with your website. And I want to tell you that user experience is also one of the major ranking factors according to Google. Don’t frustrate your users with too many ads in your content. It is better to use them below the content if you are running a business website than never use ads in the content.
Website speed is also a major ranking factor for a website. Google also considers website speed as one of the ranking factors. As I said, everybody is in hurry. They don’t want to wait for opening your website. Taking too much time to load is also annoying. They will exit your website and try to open another one.
Call-to-action buttons play an important role in any website. Proper placement of call-to-action buttons can generate a lot of leads through any business website. Each call to action button must be visible to everyone and have much information required as you need. Over to You My Awesome Readers
So folks, here are the top most factors that must be included in any mobile website. This will surely increase your authority, authenticity, your leads, and off-course rankings. I love the comments and will appreciate each word. And yes, if you like this article then do share this.
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