Video Marketing- The Future!
Stealthily but steadily video marketing appeared as a great tool for customer engagement for many B2B brands.
According to a study by the Web Video Marketing Council, 96% of B2B marketers are now resorting on video marketing. It turned out to be the great source of lead generation. The success of video has even encouraged brands to host their own videos and make the use of YouTube as a compliment.
It also provides a great analytics tool for businesses and many of them are integrating analytics with their CRMs and marketing automation platforms. Ultimately play button has become the most attractive CTA on the web for brands. The acceptance of video marketing highlights it’s potential to grow and become an integral part of marketing strategy in future as well.
Let’s find out how effective video marketing is going to be in future.
The Highly Accepted Marketing Tool
There are three ways of learning- reading, listening and watching. Videos are the perfect combination of all of them. According to a recent study, customer testimonials, tutorial and demo videos are the most effective way to convert leads. It works at all the levels, from purchase funnel to push the client down.
At the top of the purchase, funnel videos show your company’s culture, expertise and demonstrate how the product or service complies the client’s needs. In the middle of the purchase funnel, the testimonials and case studies fortify the customer’s belief and trust. At last sales representatives close the deal by sending customized greeting videos and product demos.
In-house Production of Videos
Traditionally the videos were very expensive. Many businesses used to outsource their projects to the professional video making companies. Ascend2 also revealed in its study that 91% of the companies say that they are experiencing the effectiveness of marketing videos and 71% of those marketers with successful video programs say they will raise the budget of video production in the coming year.
Therefore, businesses are producing videos in-house because the professional production companies cannot meet the deadlines for making multiple videos. Since the cost of production is not as high as it used to be and the return on investments justify the entire cost of planning, production, and distribution.
Video marketing provides better data to understand audiences. It offers precise data about the activities of the user that what they are watching, how long they were engrossed with the video and at what moment the user left the video. This is far better data that can be obtained from text-based and image-based content.
The data also helps to optimize the content on various variables like video length, voice-over, imagery, graphics, music and personalization thereby getting more conversions.
Move Towards Personalized Video Content
On-demand videos are being served to the audiences by B2B marketers where audiences just need to sit comfortably and grab the video content. B2C marketers are also adopting it. The interactive and engaging content would definitely help the marketers to increase their ROI.
Hence, the video content in affiliate marketing is a perfect conversion puller as many surveys and studies said in 2016. The high conversion rates with video marketing are also going to continue in 2017-18 as well. But, distributing the videos at the right platform is as necessary as creating interactive and engaging videos.
Marketers can also take the help of Affiliate Marketing companies in India to find the right platform for the distribution of their videos, other than YouTube. Since the right audience for videos is available at many other places on the internet also.
Video Marketing is definitely the most essential tool for Marketing in Future!