Tips to Convert Website Traffic into Leads
More traffic to a website does not necessarily mean more revenue unless the revenue model is purely predicated on display advertising. Display advertising model brings the best revenue per visitor compared to all the other revenue models.
One of the best approaches is to monetize internet website traffic would be to convert them into leads and then promote them via email marketing or a follow-up phone calls. That is also known as inbound marketing. Outbound marketing or interruption advertising is no more effective because people are improving at tuning out of interruption.
Here, some detailed steps for converting website traffic into leads:
1. Choosing the compelling offer
Your offering is what’ll draw visitors to your website. It must confer with your target market and provide them with grounds to fill in the proper execution to access that prime offering.
You need to use product-focused offers along with content-based offers. You could provide a free consultation, a 30-day trial, or even a live demonstration of one’s product. If you believe it will continue to work for your target market, try it.
Whatever you offer was created to begin a conversation along with your target audience. If you are the sole salesperson or if you have a complete sales staff, these offers are certain to get the conversation started in order to lead that prospect into being a paying customer.
2. Create a Landing Page and Download/Thank You Page
In order to give people the ability to register or subscribe to the offering, you’ll need a landing page. That is where your various calls-to-action can take visitors. Having a call-to-action without a destination for a take action is just a mistake created by many. It’ll frustrate visitors and make sure they go elsewhere.
Your landing page will contain two elements: an outline of the offering and the proper execution where visitors complete information before gaining access to the offering.
The moment visitors gives the essential information, immediately redirect them to a thank-you page where they could download the offering.
Not absolutely all leads will be the same. Later on, you can begin filtering out leads for quality. At this time, getting leads in the pipeline may be the goal.
3. Creating Calls-to-Action
You’ve your offering and a full page where people can sign-up to download it. You’re ready to begin integrating calls-to-action to direct visitors to the offering.
A call-to-action is just a button or link that grabs the user’s attention and takes that person to the landing page. You should use various kinds of calls-to-action throughout your website, in an email, on blog posts, inside offers, and in some other marketing efforts, you return in a campaign.
When developing a call-to-action, ensure it links properly to your landing page. Check it repeatedly before publishing it so that your visitors don’t get confused or lost. With compelling calls-to-action, you’ll start seeing leads signing up.
4. Measure Results
To have a defined way of measuring your conversion efforts, you need to consider a couple of critical marketing metrics on the fundamental elements in your conversion process: calls-to-action, landing pages, and offerings.
Make changes every 3 to 4 weeks to your calls-to-action and see if it improves your numbers. Add an alternative offering every couple of weeks and see which gets probably the most leads. Test different versions of landing pages. Keep a copy of the older ones, you are able to always switch back if the newest version doesn’t work.