Mobile Deep Linking Is Another Secret That You Need To Dig Down Right Here!
According to the latest reports, an average consumer sticks to their favorite gadget for at least 5 hours a day. The numbers are going high with every passing day with a hike in the Social Media users. Henceforth, it has become critical to optimize the user experience and keep people engaged for a longer time. So, if you are planning to optimize your mobile app, then here is something that you need to consider. Mobile Deep Linking is the way to go!
What Is MobileDeep Linking?
It is one of the minutest details that enhance the user experience of the app, but few are taking advantage of this little secret. Technically if I say, then it is the practice of funneling your users deep into the app with the use of Uniform Resource identifier for short. Gradually this allows your app developer to push the audience to the specific page of your choice instead of just opening a particular page.
Just think of it as a website URL, if you are selling a product don’t you want your audience to land on the buy now page instead of any other page? By making customer land on a particular page makes the customer journey more comfortable, and it also makes your goals reachable.
Types Of Mobile Deep Linking
At the initial stages, it might appear dull, but there are different types that one needs to be aware of in the Mobile industry. One is Standard Deep Linking, and the next is Deferred Deep links, the last and the third is Contextual Deep Linking.
The Standard Deep Linking is a straightforward linking popularly known as universal linking that redirects the user to a specific page. This only works when the app is already installed; the problem only arises when a user clicks the link. It does not redirect the user on mobile apps but lands the user to the browser version.
However, the deferred deep linking redirects the user to the download location, unlike the universal linking. It’s considered much more beneficial as it helps businesses to acquire more customers. Post App Installation, the users are redirected to the original location where the user is navigating. The Contextual Deep Linking is the most advanced version of the Mobile Deep Linking. This category gathers all the information of the user to personalize the user experience of the app. Data like demographics, age, interests, and many other landing pages are then customized according to the user experience.
All the types are used to improve the user experience of an app, and the web developers mostly suggest an advanced version of the Mobile Deep Linking. It is purely what a user expects from any Mobile App. So, the moment you plan to go for a mobile app, be ready to take on Mobile Deep Linking!