Mobile Advertising Takes Displays Beyond Online Stores

Mobile Advertising Takes Displays Beyond Online Stores

Display advertising was mainly planned for increasing the traffic on the online stores.
The motto of mobile advertising is to boost the number of conversions of the brands that are present online but “Hyper local Mobile Advertising” has taken it beyond online stores as brick and mortar stores are now leveraging the benefits of display advertising by potentially increasing the footfalls in their offline stores.

Initially, the market was divided into online and offline stores where digital marketing was specifically catering to the promotional needs of all the online stores whereas physical stores were resorting to traditional methods of promotion like Print or Radio or TV.

What is Hyperlocal Mobile Advertising?
The word ‘local’ itself describes that we are focusing on local customers. The customer in your neighbourhood might be searching for you, but the biggest hurdle is to find and lead such customers straight into the store. It bridges the hurdle and increases the footfalls in the store of relevant customers. Let’s find out how it all happens.

How Does Hyperlocal Mobile Advertising work?
Hyperlocal Mobile Advertising basically works using the mobile of the customer. Customer’s location, demographics (gender, age, education, ethnicity, etc.), census data (crime rate, household incomes, political leanings etc.) and other factors like weather, time of the day, upcoming or ongoing events in the city, etc. hint the advertisers about the needs of the customer.

Evaluating all the factors, advertisers send their messages to the customers nearby. According to the evaluation of AdProfs about 44% of mobile inventory in programmatic ad exchanges is aware of the location of the mobile phones. But, ever thought of how do they get the location of the mobile phones?

People use multiple apps on their smartphones where many of them ask for the permission to access the location data of the mobile. If these apps happen to be supported by ads, the location of the mobile is shared with ad exchanges or ad networks. Then the messages are sent using 3 techniques, which are:

1. Geo Location
With the help of GPS, advertisers get to know about the prospect’s exact location precisely and timely. The information can be of best use for display advertising when it is combined with programmatic advertising. Since the customer’s relevant purchase history and location is available, it becomes very easy to bring the prospect down in the purchase funnel.

2. Geo-Fencing
Geo-fencing is a technique of focusing on a particular geographic region and virtually fencing in such a way that the entry of any prospect will trigger the determined action like displaying ad or anything tailored for that particular situation. For example, it can be done on a larger area like 10-mile radius from the Airport.

3. Geo- Conquesting
It also works towards conquering the competitors. It also involves using Geo-fencing techniques near the competitor’s stores for driving the customers towards your store by sending them any exciting offer. It needs to be done in a smaller area, unlike geo-fencing.

Display Advertising for Brick and Mortar Stores
It’s time for brick and mortar stores to leverage digital marketing in Delhi NCR as well. Using Hyperlocal Mobile Advertising, they can make their stores magnet for qualified prospects. Any Delhi NCR’s leading digital marketing company (hyperlink to DIgifish3 website) can help merchants grow their business significantly in their local area not just by increasing footfalls but by boosting the number of conversions.

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