8 Essentials for Getting it Right
The immense power of mobile marketing helps you a lot in taking your business to new heights and empower you to maintain good relations with your customers, these eight principles are the soul of your mobile marketing strategies.Basically,Mobile is not a channel or any platform, Mobile is an opportunity to transform your business in a new way” A big part of that transformation is doing some careful re-thinking about how you maintain relations with your customers. Now, those 8 essentials are explained below:
1. Focus on Invitation, Not Interruption
Any of your loyal customers can delete app if it is focused more on your business objectives than their requirements. Interruptive advertisements are also not acceptable on mobile than on other mediums such as TV and desktop browsing, where it is comparatively accepted as a customary cost of the medium (and skipped or ignored whenever possible). You must have a unique approach to stand out at users expectations. So, your focus should be onpreparing a customer centric app and make it more feasible for customers.
2. Cultivate Owned Experiences, Not Paid Media
Why to use other channels when you can have your own space? Few years back, brands used to think they owned their social media channels, only to find out they were wrong. Facebook and other social channels limit audience reach and control what your followers come across. With apps, you truly own the whole space — and it comes with a built-in messaging channel (push notifications and in app messaging) that allows you to maintain contact with your most loyal users anytime, anywhere.
3. Use Precision Targeting
Mobile technically works as a broadcast medium, it’s made for much more. If you’re saying the same thing to everyone, consumers will quickly tune you out. You need to fulfil a vital purpose for each consumer in their life, and you need to reach the right people with the right personalized message at the right time.
4. Get to Know Your Customers
Customer’s past behavior is the most powerful predictor of future events, the webpages they have visited, or the ones they regularly visit, the kind of products and brands they have researched and where are they located right now. Mobile data creates an unmatched opportunity to bring everything together you know about your customers (past purchases, behaviors, locations, etc.) so you can customize experiences to a degree that can make your interactions feel like magic.
5. Create Interactions that Matter (Instead of Relying on Reach and Frequency)
“Reach and frequency” are basically the pillars of mobile marketing, but sending same kind of messages to people repeatedly no longer works.As consumers get irritated and they’ll start ignoring your messages, unsubscribe your services — or even delete your app. So keep looking out for ways that are more interactive and leaves a good impression on your customers just be different to resonate with your user.
6. Accept the Fact That Today’s Conversations are Consumer-Controlled, Not Brand-Controlled
Customizing customer service means consumers can avail the facility to choose what they are most interested in, brands can empower them to control how they’re approached, creating a symbiotic loop of relevance and understanding between brands and consumers. There are many ways to do this on mobile — from creating robust in app preference center to using interactive messages to create feedback loops inside and outside of the app.
7. Communicate Across Multiple Screens, Not Just One
In this era, consumers work on multiple screens from morning to night starting with smartwatches, to tablets, to phones — all in the span of a few hours. Marketers should think about what kind of experience consumers want to have on each device — and keep in mind the limitations of screen size as well as user content.
8. Emphasize on Relationships, Not Transactions
Traditional marketing is majorly very transaction focused. But mobile is about better level of customer engagement. Mobile marketing is mainly about building relationships.This means your focus is not only getting the consumer download your app, but making it much more effective and friendly to engage customer frequently, by offering exceptional service and relevant benefits.