3 Ways to Put More Nudge Into your Push Notifications
We all know that there is no surprise in, how meaningful and important push notifications have become for mobile. We all understand that a substantial amount of the success for an organization depends entirely on their presence in the mobile world.
This means that a reasonable portion of our business strategies should be built around mobile marketing, whereas push notifications should be a front runner within that section. As the statistics showcase that mobile users are in abundance today in comparison to desktop users.
What I learned with managing push notifications, is that there are a few things which should be considered by us when we try to create our presence on mobile through push notifications. You should be able to measure it, increase the impact of your program once established and should also determine what other channels you could utilize.
1. Measure Success
The question that most of the people have is – what metric should be used as our KPI for measuring the success of our push notifications? The biggest performance indicator is your open rate of your notification when utilizing push. In other words, it means that what percentage of the push notifications were opened by users?
The higher the better.
Of course, it’s inevitable to not to lose users as they go down the mobile marketing funnel. However, to begin with, making the users open your notification, will at least bring them into the funnel. These notifications are much more effective when going down a funnel anyway. Therefore, open rate is the important metric which is very crucial for you to examine, and optimize accordingly.
However, the open rate also depends on the platform on which they’re getting delivered.
Whenever you want to increase the impact that your push notification program has, your very first objective must be to educate the users about the benefits of receiving these notifications. This will allow them to think about whether they want to opt out of receiving these or not.
Your second objective must be – looking at the numbers of how many people you currently send these notifications to. Though there’s no right or wrong about push frequency, you just need to test and experiment and see what frequency works the best for your platform particularly. If you observe that users are opting out for the notification, then maybe there are chances that you’re spamming and need to lower down the number of people you send it. And if the case is opposite, then you should increase the number you send out.
However, my personal recommendation to you for guaranteeing a much more prodigious impact is to personalize your notifications. It has been seen and observed that the brands who personalize their push notifications lead to an increase of open rates to roughly around 800%.
3. Leverage All Channels
After you have developed an application for your brand, you begin with sending push notifications and then utilizing techniques for increasing the impact of your program. Now what? Feeling Stuck? Do you stick to this method of bringing individuals into your funnel or do you utilize other channels as well, what do you do actually?
Most of the companies wonder whether they should send an email or not after they have already sent a push notification to their customers. The fact is – you must utilize multiple channels besides push. You want to send these notifications to every channel possible to maximize reach.
Now are you thinking what other channel you can use? As I mentioned above, email notifications are one, along with SMS and in-app notifications.
Email notifications are the second step after the welcome email, even when it comes to open rates as well. A push notification coming to a user’s phone is fine and all, but how about also sending it to their inbox, a tool many people check on a daily basis. By doing so, you maximize deliverability as well.
Push notifications are an influential drivers for maximising your mobile presence. Measuring the open rate, utilising multiple channels to reach your users, and personalising your notifications are sure-fire ways to receive the full benefit of push notifications.
What do you think? Are there any more ways for putting more nudge into your push notifications!